New Joint Venture Imprint Set to Break and Amplify Cross-Genre Talent NASHVILLE, TN (July 7, 2025) – Big Machine Label Group announces today a new imprint, Ascend Music, forged in partnership with music industry executive Joel Klaiman. The new label will specialize in breaking and amplifying cross-genre talent, continuing a track record of multi-format success […]

Genre-Blending Duo Stand As First Signing To Big Machine Label Group’s New Imprint NASHVILLE, TN (July 11, 2025) – Ascend Music today announces the signing of Americana Rock duo, Marfa. Comprised of Bryce Menchaca and Kellen Wall, Marfa has garnered attention for their head-turning harmonies and raw, rootsy sound. The duo serves as the first […]